373. Stop Trying to Be Everything to Everyone: The Power of Saying No to Scale Up with Brittany Lo

Jun 10

Do you know what your hero product is?

Brittany Lo is the CEO and Founder of Beia Beauty, a premium vegan skincare brand dedicated to helping women feel more confident. For Brittany, growing Beia has been quite a journey, from figuring out the right branding to creating a bigger vision for the business without getting stuck in simply doing what’s been done before.

Brittany shares some of her greatest lessons in entrepreneurship today, including how to create a hero product you’ll be recognized for, how to handle criticism, and who to ask for advice (along with who you shouldn’t listen to).

In this episode, you will learn about:

How to be memorable as a founder even when people can’t remember your name.
The secrets to creating a brand that people really resonate with.
How Brittany’s personal brand reflects her true identity.
Where her mission to help women feel most confident comes from.
Why asking retailers what they want might be a mistake for product businesses.
Why more doesn’t equal better, especially in a product-based business.
How Brittany navigated the unknowns in business, and the tough feedback she got.
Why you don’t need to have your business completely figured out to start it.

What it means to be a wild woman: