374. What Really Happens When You Stop Apologizing for Your Success

 
 
 
 
 

Your hard-earned success is something to celebrate.

When you’re making family history with your professional goals, or you’ve finally lost that ten pounds you’ve been working on, you may find yourself shrinking when you should be celebrating your success. You might say you “got lucky” or “had a lot of help,” when the reality is that you earned it.

As a woman, you do not need to brush off your wins to be more relatable or less threatening, even though societal pressures can make it feel that way. Owning your success increases your confidence, amplifies your influence, and gives other women permission to share their success proudly too.

In this episode, you will learn about:

  • How I still minimize my success at times and why it’s important to work through it.

  • Examples of achievements you might apologize for when you definitely shouldn’t.

  • Success apology syndrome and how high-achieving women struggle with it.

  • The role that cultural and societal pressures play in women minimizing their success.

  • Why fear comes up for women when owning their success and what that looks like.

  • What you’ll start attracting when you stop apologizing for your success.

  • How owning your success breaks generational trauma and creates a new example.

Mentions:

Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada.

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Transcript for episode 374

 
 
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373. Stop Trying to Be Everything to Everyone: The Power of Saying No to Scale Up with Brittany Lo