372. Permission to Pivot: The Messy Truth About Changing Your Business Direction
Is there something that you need to just leave behind?
Changing directions from running a public relations business to event hosting hasn’t been easy. I’ve had plenty of ups and downs (and emotions) throughout the process. But the path to success isn’t a straight line. The real path is full of redirections.
A pivot isn’t an easy switch. It’s a bold move to help you avoid burnout or continuing in a business that’s not right for you. Don’t worry about who you’re disappointing or what you’ve invested in your business already.
In this episode, you will learn about:
Signs that it’s time for you to pivot, and a perspective to help you with it.
My story of building a PR agency and why I stayed the course when I shouldn’t have.
Why you shouldn’t wait for permission to pivot (you already have it).
The top reason we resist pivoting and why it’s a fallacy.
Why you should make the move you want to—even if you think people are watching.
A simple reframe to help you adapt to the changes you’re stepping into.
How your clients or customers will let you know it’s time to pivot.
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