470. The Woman You're Hiding Is the One Your Audience Needs

 
 
 
 
 

Hiding who you truly are could be costing you millions.

Have you ever admired someone online, met them, and then discovered they were exactly the same in real life? That authenticity builds even greater trust with their audience, but many ambitious women do the opposite: they default online to the polished voice.

Today, you’ll discover what trying to be overly polished online is costing you. You’ll also learn how to close the gap between the person you are online and the person you are around your best friend.

In this episode, you will learn about:

  • The pressure to show up as another version of yourself and what it actually gets you.

  • How personal branding has become quite impersonal.

  • The amount of time and energy it actually takes to gain the trust of a potential client.

  • Why you’re not where you want to be even after you’ve been showing up consistently.

  • Common reasons why ambitious women hide (even when they value authenticity).

  • What to ask yourself before you start making content this week.

Check out The Pink Skirt Project, happening July 9-10, 2026 in Kelowna, BC, Canada.

Want to get unstuck, feel more confident and surround yourself with women ready to help you climb? Join The Pink Skirt Society.

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Transcript for episode 470

 
 
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469. Turning a “Boring Skill” Into a Multi-Million Dollar Brand with Kat Norton