458. Your Prices Aren't the Problem. Your Self-Worth Is

 
 
 
 
 

Are you ready to start charging what you’re really worth?

If you’re checking out this episode, you’ve probably done the market research. You know what other people in your industry are charging. You’ve done the calculations. Yet, you struggle to charge what actually makes sense for the life and business you’re building.

Confidence brings clarity. Once you have confidence in your pricing, your potential clients will feel that. In this episode, I’m deconstructing the money mindset issues that are keeping you from asking what you deserve so you can charge the price that feels scary, but also feels right.

In this episode, you will learn about:

  • Why knowing what you’re worth doesn’t guarantee charging what you’re worth.

  • Where your pricing problem is actually coming from (and what it’s creating).

  • What actually creates the value you offer customers and clients.

  • The biggest thing to take into consideration when choosing your pricing.

  • How the right pricing strategy also attracts the clients you actually want.

  • Practical ways you can avoid falling into the imposter syndrome trap.

  • The importance of anchoring in your truth and recalibrating your reality when pricing.

Check out The Pink Skirt Project, happening July 9-10, 2026 in Kelowna, BC, Canada.

Want to get unstuck, feel more confident and surround yourself with women ready to help you climb? Join The Pink Skirt Society.

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Transcript for episode 458

 
 
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457. He Said, She Said: How We're Raising Creators (Not Consumers) in the Age of AI with Dan Martell